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Group Travel Roars Back — Full-Service Hotels Reap the Reward

Corporate and convention demand has finally cleared its pre-pandemic peak, reshaping the hotel investment thesis.

SR

Sofia Reyes

Hospitality Editor

Jul 8, 2026 4 min Share
Group Travel Roars Back — Full-Service Hotels Reap the Reward

The recovery that hospitality investors have waited on has arrived in the segment that lagged longest: group and convention travel.

Urban full-service leads

Big-box convention hotels in gateway cities are seeing the strongest revenue rebound, reversing years of underperformance.

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